CASETiFY:
Introducing CASETiFY Club Year-round Privileges
Earn rewards on your every purchase whenever and wherever you are.
As the UX/UI Lead for the CASETiFY project, I spearheaded the implementation of a loyalty program on the website. Leveraging my expertise in user-centric design principles, I conceptualised and executed a seamless integration that enhances user engagement and loyalty. Collaborating closely with cross-functional teams, I ensured alignment with business goals and user needs throughout the design process.
By conducting user research and usability testing, I iteratively refined the loyalty program's interface to optimise user experience and drive conversions. Through effective communication and leadership, I guided the team to deliver a compelling and intuitive solution that adds value to the CASETiFY brand.
To comply with my non-disclosure agreement, I have omitted and obfuscated confidential information in this case study. All information in this case study is my own and does not necessarily reflect the views of CASETiFY.
E-commerce
Tech Accessories
Loyalty Program
EDM
Google Analytics
Agile Methodology
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Let’s get started.
Solve the right problems with right goals.
As the UX/UI Lead for the CASETiFY project, our focus revolves around achieving three key objectives.
Firstly, we aim to develop a comprehensive loyalty program to effectively re-market to existing customers, fostering long-term engagement and loyalty. Secondly, our strategy involves enhancing the website's promotional offerings to attract new customers, leveraging exclusive promotions and incentives to drive acquisition. Lastly, we seek to streamline sales channels and centralise marketing costs, ensuring a cohesive and cost-effective approach to marketing and sales initiatives.
By aligning our design efforts with these high-level goals, we aim to create a seamless and engaging user experience that not only drives customer loyalty but also expands CASETiFY's customer base and optimises marketing efficiency.
Our high-level goals were to:
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Optimise a sole experience for collaboration lovers.
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Utilise mobile application to push real-time notifications.
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Customise app-only experience apart from website.
Conversion %
I solved the problem of users refusing to hard-to-interpret, static, templated and boring content which led to uplift of conversion rate.
Avg. Order Value
I solved the problem of users not purchasing more with lack of cross- and up-selling UX/UI strategies which led to uplift of avg. order value.
Retention %
I solved the problem of users not re-engaging with lack of reward and privilege campaigns which led to uplift of retention rate.
*Exact number of growth metrics are confidential and have been hidden.
Scroll to view my UX/UI approach
Research comes first.
Identify the design methodology.
In my role as a UX/UI Lead for the CASETiFY loyalty program implementation, we followed a well-defined Research & Design (R&D) Iteration process. Collaborating closely with management, we gained a thorough understanding of the business objectives driving the project. Taking the lead, I guided the team of UX/UI designers in crafting innovative solutions that aligned with these objectives and addressed user needs effectively. Seamless collaboration with the development team facilitated the successful implementation of the UX/UI solutions onto the website.
Working alongside the e-commerce and marketing teams, we conducted split tests to gather valuable user feedback, enabling us to refine and iterate on the UX/UI solutions. This iterative approach ensured continuous improvement, allowing us to enhance the user experience and achieve optimal results. By consistently repeating and iterating these procedures, we aimed to deliver a robust and engaging loyalty program for CASETiFY's website.
Meet the pain points.
For the CASETiFY loyalty program, I analysed user behaviours to create a comprehensive user experience map. Identifying pain points, I improved the user experience. Aligning stakeholders and using user-centric insights, I drove design decisions, resulting in a seamless and engaging loyalty program implementation on the website.
The primary metric applied in the project was the conversion rate. The higher the conversion rate, the more the revenue.
Followed by the average session time metric. The lower the average session time, the faster the conversion journey.
Design for the right ones.
For the CASETiFY loyalty program, I understood user needs and developed user personas to guide design decisions and feature prioritisation. Through rigorous testing and validation, I fostered empathy and collaboration, resulting in a successful implementation of the loyalty program on the website.
Know your enemies well.
In shaping CASETiFY's loyalty program, thorough competitive analysis was pivotal. We discerned competitors' design strengths and weaknesses, identified industry trends, and gleaned user insights. By benchmarking against standards, we ensured our program aligned with expectations and stood out. This process also uncovered opportunities for differentiation and innovation, informing our strategic decisions.
Our aim is to deliver a compelling loyalty offering that resonates with users and sets CASETiFY apart in the market. Through user-centric design and strategic differentiation, we strive to enhance customer engagement and drive the success of CASETiFY's e-commerce platform.
Ensured compatibility across devices, browsers, operating systems, and performance, optimising user experience for seamless interaction across diverse environments.
Identified barriers, ensured compliance, enhanced usability, promoted inclusivity, and addressed concerns early for improved accessibility in design.
Prove the hypotheses.
In the development of CASETiFY's loyalty program, I employed a systematic approach to data collection and analysis. By comprehensively understanding user behaviour, I gained insights that drove design decisions and uncovered pain points within the customer journey. This iterative process enabled continuous refinement of the program, ensuring a seamless and personalised user experience.
Leveraging various analytics tools, I optimised conversion rates by strategically adjusting program elements. By integrating these insights into the design process, the resulting loyalty program effectively incentivises user engagement and fosters brand loyalty. This data-driven approach not only enhances the user experience but also aligns with CASETiFY's business objectives, ultimately contributing to the success of the program.
View like birds, think like trees.
In implementing CASETiFY's loyalty program, I structured content to enhance user flow and searchability. Organising information logically clarified navigation, ultimately improving the overall user experience. The sitemap provided a visual guide to the website's structure, ensuring seamless navigation and optimising access to loyalty program features.
Then design and sprint.
Words well structured.
For the CASETiFY loyalty program, typography was carefully chosen to enhance readability, establish a clear hierarchy, and reinforce branding. Emotional impact was considered to ensure accessibility, improving overall user experience.
Colouring in.
A refined colour palette was chosen to maintain consistency, establish a clear visual hierarchy, and evoke emotional responses. Accessibility was prioritised, ensuring inclusivity, while vibrant colours were selected to enhance user engagement.
Spaced but undivided.
Crafting the layout for CASETiFY's loyalty program involved refining the grid and spacing scheme to ensure enhanced consistency, organisation, and visual harmony. Flexibility was prioritised to adapt to various screen sizes, maximising efficiency and user engagement.
Visualise the dots.
For CASETiFY's loyalty program, wireframing and mockups conceptualised ideas, defined structure, and visualised elements. They gathered feedback iteratively and consolidated documentation to ensure alignment with project objectives.
Connect into lines.
In the CASETiFY loyalty program, prototyping facilitated user testing, iterative design, and concept validation, enhancing communication and demonstrating interaction, ensuring a seamless experience for customers shopping and joining collaborations on the website.
Animate to form faces.
In the development of CASETiFY's loyalty program integration, Animation & Transition serve as vital components enhancing user engagement, feedback, and flow. These dynamic features captivate users, guiding them seamlessly through the app's interface for improved navigation and usability. Strategically implemented animations and transitions not only captivate users but also reinforce CASETiFY's brand personality, establishing a clear visual hierarchy that aids in user interaction.
Through iterative design and user testing, these elements refine functionality, validate concepts, and facilitate communication between the brand and its customers. Overall, Animation & Transition contribute significantly to elevating the user experience, fostering customer loyalty, and driving the success of CASETiFY's loyalty program integration.
Test. Observe. Measure.
Trial and error.
During the CASETiFY loyalty program implementation, User Acceptance Testing played a vital role in validating design decisions, ensuring functional integrity, and gathering valuable feedback. Through this process, usability issues were identified and addressed, leading to iterative improvements. By involving users, their confidence in the loyalty program was boosted, resulting in an enhanced and user-friendly experience on the website.
Optimise to leap high.
The focus was on optimising conversion rates and enhancing the user experience. Through a data-driven approach, the user interface was continuously improved to maximise engagement and drive increased conversions. By leveraging user behaviour analysis, A/B testing, and feedback, informed design decisions were made to optimise the user interface and deliver an enhanced user experience.
Utilising data-driven insights, the loyalty program was designed to effectively promote customer engagement and loyalty, resulting in higher conversion rates. Through iterative improvements, the user interface was refined to ensure a seamless and engaging experience, ultimately leading to increased conversions and customer satisfaction.
It involved understanding user behaviour, identifying pain points, and measuring effectiveness to inform iterative improvements and optimise performance for the application.
Lastly A/B testing was utilised to optimise the user experience. It validated design hypotheses, improved conversion rates, and refined user interface elements through iterative design improvements.
Scroll to view final outcome
A quick look.
Be you. Be rewarded.
In leading the implementation of CASETiFY's website loyalty program, my focus lies in enhancing user engagement and retention.
By integrating seamless features and intuitive interfaces, we aim to drive customer loyalty and satisfaction. Our approach prioritises user-centric design principles to ensure a smooth and rewarding experience for every visitor.
Logged In
Social
Phone Number
Phone Number
Social
Phone Number
Phone Number
Social
Unlink Account
Merge Account
Entry.
The Entry feature serves as the gateway for users to enter and engage with the loyalty program seamlessly.
Campaign.
The Campaign Page feature provides a concise introduction and highlights the benefits of participating in the program.
Cart.
The Cart feature allows users to view and manage their selected items with the application of loyalty program rewards.
Checkout.
The Checkout feature securely handles the transaction and finalizes the purchase for a seamless checkout experience.
Sign up.
The Sign Up process enables users to create an account and access exclusive benefits and features effortlessly in numerous channels.
Activate account.
The Account Activation feature validates user information and enables access to exclusive features and benefits seamlessly.
Log in.
he Log In feature allows registered users to securely access their accounts and enjoy personalised experiences effortlessly.
Forgot password.
The Forgot Password feature allows users to securely reset their forgotten passwords and regain access to their accounts effortlessly.
Verify profile.
The Verify Profile feature ensures the authenticity and accuracy of user information for enhanced account security and credibility.
User consent.
The Consent Management feature allows users to provide their explicit agreement and permission for data processing activities.
Rewards.
The Rewards feature allows users to earn and enjoy exclusive benefits and privileges effortlessly based on accumulated spendings.
CASETiFY Club Card.
The CASETiFY Club Card feature offers users a digital membership card seamlessly accessible on their Apple devices.
Orders.
The Orders feature provides users with a concise record of their past purchases and transactions in the past.
Account.
The Account feature allows individuals to manage their personal information, preferences, and settings effortlessly.
Link and merge.
The Link and Merge feature enables users to connect and merge multiple accounts for a seamless and unified experience.
Rest of the profile.
Additional features such as Product Authentication, RECASETiFY and Credits allow users to enhance shopping experience.
Order confirmation.
The Order Confirmation feature provides users with a clear and concise summary and tracking status of their completed purchases.
Email Direct Marketing (EDM).
The EDM feature allows users to receive relevant and informative email communications regarding the loyalty program.